Across countries and continents, we have reached consensus on the need for gender equality. We largely agree that women and men should have the same opportunities, but there are still many differing opinions on how to make gender equality a reality. And one flawed assumption has risen to the top: that gender equality is a women’s issue, and that women need to change to make it a reality.
These are the messages women face in the workplace, but they are myths. Women lack confidence. They fear failure and lack ambition. Women apologize too much. They shy away from tough jobs and opt out for their families.We purposely wanted our installation to be bombarding, to symbolize how victimizing our work cultures can be towards women. We created the installation so that all the TVs are playing at once to create this cacophony that would actually make people want to turn it off.
Which leads to our next biggest point: we designed this installation to be interactive. We wanted to give people the power to change the messages they were hearing and seeing. So we installed levers beneath each myth section that people pushed to “turn off” the myths.
For the reality videos, we commissioned artwork from incredible artists who created pieces that represent the “realities” through their own eyes. We got such an outpouring of responses from artists who wanted to contribute and be a part of this project.
Art directed series of social posts
