Tide Social

Digital art director for Tide / Copywriter: Justine Berger
Saatchi & Saatchi NY

As creatives on Tide, we tried to bring all the fun and excitement of stain messes and laundry through digital contents. Through in-house photo production, teaming up with illustration vendor from South Africa, Buzzfeed Tasty, or simply creating fun videos and illustrations ourselves, we brought up a new social/visual guideline for Tide across all digital platforms.